![]() Producing it in the US will be critical for domestic affordability under current IRA provisions, but launching the model globally could add needed cash to Chrysler's bottom line. Even an incredibly good EV wearing a Chrysler badge will have to work harder, at least initially, to establish a strong and growing customer base."įinally, with 14 other brands in the Stellantis portfolio, outsourcing global Airflow production to EV-savvy plants in Europe could maximize the Airflow's success. "If Stellantis can attach new compelling product to Chrysler-EV or not-the brand can thrive, though it will have to overcome years of lost brand value. The brand has been neglected for years, which is why it has increasingly failed to offer those traits," Brauer explained. ![]() "Chrysler needs the same thing every brand needs: compelling and competitive models that people want to buy.
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